Leading the way in
streetwear fashion distribution

Covering Europe, Africa, South America, Asia Pacific, Australasia and the Middle East, RGB leads the way in premium streetwear fashion manufacturing, design, marketing and distribution. As official licensee for iconic sport and streetwear brand, Starter Black Label, RGB has propelled this premium line of the Starter brand back into the forefront of the fashion-led streetwear market.

About

Company
Refuel Global Brands leads the way in premium streetwear fashion distribution across Europe, Africa, South America, Asia Pacific, Australasia and the Middle East. From our strong relationships with manufacturers worldwide through to our expertly staffed in-house sales, design and marketing teams, we can successfully launch and deliver brands to global markets. Established in 2013 by CEO, Peter Lee, RGB specialises in bringing US brands into new global markets using tried and tested sales and distribution strategies. Through partnering with RGB, brands are granted access to an entire hub of resources to help establish, build and nurture their presence in new territories worldwide. Whether working with an established brand or one in its infancy, RGB applies the same level of dedication and commitment to ensuring the brand maximises reach, exposure and impact across the desired markets all while preserving the heritage of the brand and the quality of its product offering. RGB does this through our streamlined and expertly staffed divisions that help deliver a comprehensive service to our clients covering: sales and distribution, manufacturing and product design, brand/product marketing and tradeshows, PR, social media and product placement.

Peter Lee, CEO/Owner of Refuel Global Brands
A lifelong entrepreneur, Peter Lee first made his mark on the retail industry by launching his own chain of record and video stores before the transition to Managing Director for Ritz Video where he oversaw the opening of 730 stores over a 3 year period between 1987-90. In 1990, Peter entered the branded fashion distribution business and started a 23 year exercise in bringing US companies to Europe and building distribution networks for them. Always keen to invest and commit his own funds to the cause, he has brought great success to many companies. His expertise in the baseball cap business demonstrated between 1990 and 2009 with Twins Enterprise, Drew Pearson and New Era has made Peter a veteran in the business and the go-to man for brands and retailers. In his current role of majority shareholder and Chief Executive Officer of Refuel Brand Distribution Ltd, he has further enhanced his reputation to a new level. The Refuel group designs, manufactures, markets and distributes headwear and apparel for leading sports and street wear brands, Mitchell & Ness, Starter Black Label. The company has grown exponentially since its conception in 2009 and reports year upon year success, with current year revenues likely to be in excess of £20million.

Services

Sales & Distribution
RGB benefits from an extensive network of dedicated sales representatives, agents and distributors servicing 28 countries across Europe, Africa, South America, Asia Pacific and the Middle East. We ensure each and every one of our agents is fully supported by our experienced in-house and on-hand customer service team, as well as our fully owned and managed distribution centre to create the most profitable and successful of relationships. Far from a one-size-fits-all approach, we work to a sales and distribution strategy that is right for our partner brands and use our long-standing relationships with key retailers and buyers worldwide to ensure the brands we work with are presented only to the key accounts best suited for them and their route to market.

Design, Marketing & PR
Our in-house design and marketing teams work in tandem to guarantee optimal communication of brands to their desired markets. The RGB design studio is staffed by experts in brand, fashion and product design to ensure a full suite of design services are available to elevate the brands we work with. Closely aligned to the design studio is the RGB marketing team, devoted to building the right brand presence and voice for our brand and target markets across all marketing channels, from traditional print, to in-store point of purchase, to social networking. The marketing team and territory agents work closely with blog writers, music/fashion events and print titles to secure coverage across all relevant territories for our brands. Our Artist Liaison Manager ensures that our brands benefit from maximum exposure through product seeding and placement with artists, celebrities, management and stylists in a way that is relevant to the brand and its demographic.

Manufacturing
RGB benefits from an extensive network of factories covering apparel, footwear and accessories in the Far East, Europe & the UK. Through his 23 years in the business, CEO Peter Lee has built and nurtured a network of relationships with these partners to deliver consistent high quality, efficiently and effectively, enabling RGB to operate safe in the knowledge that experienced back up and support is available at all times.

Brands

Starter Black Label

Starter Black Label
“RGB have propelled the Starter Black Label collection into the streetwear 'must have' marketplace over the last 3 years. Their work has earned praise from the likes of Loaded & FHM who named Starter Black Label as one of the hottest streetwear brands in the UK. We enjoy a great relationship with Refuel and look forward to our continuing partnership over the coming years.”

Angela Farrugia, MD Iconix Brand Group INC

Starter Black Label Starter Black Label

Showroom

The London showroom for RGB brands is located in the heart of London’s West End. Just 5 minutes’ walk from Oxford Street and Oxford Circus tube station, the showroom perfectly showcases brand collections and is home to our sales and marketing teams. Our London showroom accommodates all presentations, buyer appointments and meetings, while also being the venue for all artist/celebrity liaison activity.

Contact Info

RGB HQ
Refuel Global Brands Ltd
Building 256
Westcott Venture Park
Westcott
Bucks, HP18 0XB
Tel: +44 (0)1296 658717
FAX: +44 (0)1296 655253

View Map

E-mail: info@refuelglobalbrands.com

RGB London Showroom
Refuel Brands Distribution Ltd
19 Wigmore Street
London, W1D 7LN
Tel: +44 (0)207 493 3224

View Map

Privacy Policy

Welcome to our website. If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Refuel Global Brands‘s relationship with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website.The term ‘Refuel Global Brands‘ or ‘us’ or ‘we’ refers to the owner of the website whose registered office is Refuel Global Brands Ltd, Building 256, Westcott Venture Park, Westcott, Bucks, HP18 0XB. Our company registration number is 08482942. The term ‘you’ refers to the user or viewer of our website.
The use of this website is subject to the following terms of use:

  1. The content of the pages of this website is for your general information and use only. It is subject to change without notice.
  2. This website uses cookies to monitor browsing preferences. If you do allow cookies to be used, the following personal information may be stored by us for use by third parties: Google Analytics.
  3. Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
  4. Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.
  5. This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.
  6. All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website.
  7. Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.
  8. From time to time, this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).
  9. Your use of this website and any dispute arising out of such use of the website is subject to the laws of England, Northern Ireland, Scotland and Wales.

Read More

Praesent vestibulum molestie lacus. Aenean nonummy hendrerit mauri
Phasellus porta. Fusce suscipit varius mi. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nulla dui. Fusce feugiat malesuada odio. Morbi nunc odio, gravida at, cursus nec, luctus a, lorem. Maecenas tristique orci ac sem. Duis ultricies pharetra magna. Donec accumsan malesuada orci.

Phasellus porta. Fusce suscipit varius mi. Cum sociis natoque penatibus molestie lacus. Aenean nonummy hendrerit mauri
Phasellus porta. Fusce suscipit varius mi. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nulla dui. Fusce feugiat malesuada odio. Morbi nunc odio, gravida at, cursus nec, luctus a, lorem. Maecenas tristique orci ac sem. Duis ultricies pharetra magna. Donec accumsan malesuada orci.

Cum sociis natoque penatibus et magnis dis parturient vestibulum molestie lacus. Aenean nonummy hendrerit mauri
Phasellus porta. Fusce suscipit varius mi. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nulla dui. Fusce feugiat malesuada odio. Morbi nunc odio, gravida at, cursus nec, luctus a, lorem. Maecenas tristique orci ac sem. Duis ultricies pharetra magna. Donec accumsan malesuada orci.

Phasellus porta. Fusce suscipit varius mi. Cum sociis natoque penatibus molestie lacus. Aenean nonummy hendrerit mauri
Phasellus porta. Fusce suscipit varius mi. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nulla dui. Fusce feugiat malesuada odio. Morbi nunc odio, gravida at, cursus nec, luctus a, lorem. Maecenas tristique orci ac sem. Duis ultricies pharetra magna. Donec accumsan malesuada orci.